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  • Maximizing Business Value

    We help business owners maximize value and ensure a smooth transition. Our process integrates business, personal, and financial planning to enhance business worth, reduce risks, and align with your long-term goals. Whether selling, passing it on, or preparing for the future, we ensure you exit on your terms—confident, prepared, and financially secure.
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See what your business is worth 

Curious about what your business is worth? Our comprehensive exit assessment evaluates your company's value, buyer appeal, and key growth opportunities, while also ensuring you're personally and financially prepared for a transition. You'll receive a clear range of value and a strategic roadmap to maximize your business’s worth and exit on your terms.

Who are we?

Matt Fitzgerald 

Owner of Harvest Value Advisors

Our company was founded by Matt Fitzgerald, an experienced entrepreneur who has bought and sold multiple small businesses. Through these transactions, Matt discovered a significant gap in the way many small business owners approach preparing their companies for sale. Too often, owners were working tirelessly without positioning their businesses for growth or transition. Many ended up selling for far less than their companies were worth—or worse, shutting down altogether because buyers weren’t interested, or banks refused to finance the sale.

Driven by a passion to help small business owners unlock their full potential, Matt launched this company to provide the tools, strategies, and guidance they need. We specialize in helping small to medium-sized businesses improve profitability, streamline operations, and significantly increase their value. Whether you’re planning to sell or simply want to reclaim your time and boost your bottom line, we’re here to help you succeed.

Our Results

Our results speak for themselves. We’ve helped countless business owners achieve successful exits by maximizing their business value, navigating the complexities of due diligence, and securing favorable terms with the right buyers. Our proven strategies ensure that you leave on your terms, with confidence, financial security, and the legacy you’ve worked so hard to build intact.


Our Clients See:

20% Increase in EBITDA
60% Increase in Sale Price
30% Reduction in Owners Hours/Responsibilities 
100% Successful Exits

What to Expect

When you partner with us, everything begins with a comprehensive assessment to understand where your business stands today. We’ll determine its current value, identify its potential value, and outline the steps needed to bridge the gap.

From there, we take a clear, streamlined approach to exit planning that delivers maximum value with minimal disruption to your operations. We start by targeting the low-hanging fruit—improvements that provide the greatest benefit with the least amount of effort.

Two key areas we address with every client are ensuring clean financials and creating robust standard operating procedures (SOPs). Clean financial records demonstrate transparency and instill buyer confidence, while SOPs add significant value by showcasing a business that runs smoothly and efficiently, even in the owner's absence.

With these foundations in place, we collaborate with you to implement further strategic enhancements, always focused on presenting your business in the best possible light to achieve your goals.

OUR IDEAL CLIENT

Company Size

Our services are best suited for companies that generate between $100K to $30M in revenue.

Intent

Owners who plan to sell within the next 2–5 years or have listed their business but received little interest or lower-than-expected offers.

Commitment

Owners who are committed to increasing the value of their organization.

Our Process

Step 1: Introduction

Meet with us to explore a potential fit. For many owners, discretion is important, so we provide an NDA to ensure confidentiality.

Step 2: Assessment

We will conduct a comprehensive assessment to evaluate the company's overall attractiveness to buyers. This includes analyzing financial performance, operational efficiency, market position, and key value drivers to determine how to maximize business value. A key outcome is that you will clearly understand your company's current value vs potential value and receive a strategic roadmap to enhance value, reduce risks, and ensure a successful exit

Step 3: Prioritize Goals

Following the assessment, we help you prioritize key actions to enhance company value, mitigate risks, and align with your personal and financial goals. This includes identifying high-impact improvements, setting a timeline for execution, and coordinating with financial, legal, and operational advisors to ensure a structured and efficient transition strategy.

Step 4: 90 Day Sprint

Our 90-Day Value Acceleration Sprints provide a focused, results-driven approach to implementing key exit planning strategies. Each sprint is designed to address critical business improvements identified in the assessment, ensuring measurable progress toward a higher valuation and a smoother transition.

Step 5: Decide to Grow or Exit

At the end of the 90-Day Value Acceleration Sprints, the business owner decides whether to continue growing or move forward with an exit. Choosing growth leads to another sprint cycle, further enhancing value and scalability. Opting for an exit transitions the owner into executing their chosen strategy.

Step 6: 
Exit

Whether a third-party sale, private equity recap, management buyout, ESOP, or family succession—we will provide expert guidance to ensure a profitable, seamless transition aligned with your financial and personal goals.

FAQs

Do I have to go through your full process?

No, you can pause or exit the process at any step and take over execution yourself. Some owners choose to complete the assessment and implement the recommendations on their own, while others go through a few 90-Day Sprints, gain momentum, and decide to continue running their business for several more years. Our process is designed to be flexible and owner-driven, ensuring you have the insights, tools, and strategy needed—whether you exit now, later, or continue growing.

My company is very profitable, do I really need this?

Yes—even if your company is highly profitable, exit planning is still essential. 70% of businesses listed for sale don’t sell, often because they aren’t transferable, not because of profitability. A business can be profitable but not valuable to buyers if it's too dependent on the owner, lacks systems, or has risks. Our process ensures your company is both profitable and sellable, maximizing its market appeal, scalability, and long-term value, whether you plan to exit now or in the future.

What if I dont plan to sell my company for another decade or two?

Even if you don’t plan to sell for 10–20 years, exit planning ensures your business is always ready to sell—because you never know what the future holds. Unexpected events like the 5 Ds—Death, Disability, Divorce, Distress, or Disagreement—can force an unplanned exit, and without proper preparation, you may find yourself needing to sell but unable to. By focusing on value acceleration now, you build a more profitable, efficient, and transferable business, giving you the freedom to choose when and how you exit—on your terms, not out of necessity.

I am planning to give my company to my children, do I need exit planning?

Yes, even if you plan to pass your business to your children, exit planning is essential to ensure a smooth, successful transition. Many family businesses fail to survive generational transfers due to poor planning, unclear leadership roles, or financial inefficiencies. Our process helps maximize business value, establish a clear succession plan, and prepare the next generation for ownership, reducing risks and ensuring the company thrives long after your transition. Whether selling or passing it down, a well-prepared exit protects your legacy and secures your family's future.

How do I know your methodology works?

Our methodology is based on the Exit Planning Institute’s Value Acceleration Methodology, a proven framework used by successful business owners across industries. It focuses on increasing business value, reducing risk, and ensuring a smooth transition—whether you plan to sell, pass it on, or continue growing. Businesses that follow this process consistently see higher valuations, improved efficiency, and greater transferability, making them more attractive to buyers or successors. Plus, many owners who implement our 90-day sprints experience renewed growth and profitability, giving them more control over their future.

Our Philosophy 

We believe exit planning is more than just preparing for a sale—it’s a business strategy for long-term success. Our goal is to transform your company from simply being successful to truly significant—a business that is valuable, transferable, and ready for transition at any time. A significant company isn’t just profitable; it’s structured for sustainability, growth, and aligned with the owner’s business, personal, and financial goals. Whether you plan to exit soon or decades from now, our approach ensures you have the freedom, flexibility, and control to make that decision on your terms.

Clients All
​Around The Globe

200+ PROPERTIES

OUR HISTORY

Satisfied clients 

all over the world

90,000

Property sale

on marketplace

500M+

Customer satisfaction

99%

Yearly appreciation

10%

Awards and recognitions

35+

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