What’s Your Business Really Worth?

Discover the 4 Intangible Capitals That Drive True Business Value

Most owners think in terms of revenue and profit—but buyers value much more.
The real drivers of enterprise value often lie beneath the surface in the form of intangible assets: Human, Customer, Structural, and Social Capital.

This free infographic, developed by the Exit Planning Institute, shows you how to assess and improve the hidden areas that make your business scalable, sellable, and more valuable.

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What You’ll Learn:

  • How Human Capital (your team) impacts company value
  • Why Customer Capital (loyal, recurring relationships) attracts buyers
  • How Structural Capital (systems, IP, and processes) enables scale
  • Why Social Capital (culture and community) is a key differentiator
  • Questions to assess your current strengths and gaps in each area
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Why It Matters:

Revenue alone won’t sell your business.
Buyers invest in people, systems, relationships, and culture.
Understanding and strengthening these four capitals increases not just value—but transferable value.

This tool gives you a simple framework to:

  • Evaluate your intangible assets

  • Identify areas for improvement

  • Align your business with what buyers and investors really want

Want to learn more?